The Skittles website has gained a lot of talk and controversy. This only adds to the publicity that the company receives. I think the website is a great idea because it plays on what people love right now; transparency. It looks like they are confident of what anyone has to say about Skittles, which makes me feel like people must not have many terrible things to say. And when I think about it, I don't think I have anything bad to say about Skittles.
The best part of the website is the "chatter", Twitter page, which I think should be the opening page. I like this page because people are actually talking about Skittles. I would have never thought that Skittles could be such a hot topic, but with about one comment every four minutes, this site has proven me wrong.
I think this is a great idea for Skittles. I really do not think this page will necessarily add or subtract from sales, since Skittles is a pretty stable candy, but it is definitely a fun idea. It spurs more talk amongst people who would have maybe never thought about talking about Skittles (like me). I believe other companies could benefit from tasting a little of this social media rainbow.
Now all this Skittles talk is making me want some gelatin-filled, partially hydrogenated, bug coated candy!
