Overwhelming tools

It is very easy to become overwhelmed with internet sources for PR. With all the the tools; blogging, LinkedIn, RSS feeds, Twitter, Digg, podcasts, etc., you can easily have a PR overload, which you can not keep track of.

I have learned thus far that it is best to stick to one thing and do that one thing well. The best companies that are online use minimulistic styles. Southwest, Whole Foods, and others use one tool, a blog. Fox news, Brittish Airways, and Apple use Twitter. These companies are successful online because they have kept up with these tools and used them to their benefit without becomming overwhelmed.