Filter for Netflix

After reading the section of chapter one in Citizen Marketers about "Filters", I decided to check out Mike Kaltschnee's HackingNetflix.com blog.

The website is well organized with an option to submit a story, RSS Feeds, polls, links, etc. This truly does blur the line between journalist, blogger, and the common public. With blogs such as HackingNetflix, any normal person can become a journalist.

Filters, as mentioned in the chapter, wrap up people's rants and raves, and some traditional media stories, into journalistic packages complete with sources, links, observations, etc. Some remain, as Kaltschees strives to, objective. HackingNetflix seems to do a good job remaining balanced without coming across as complete marketing for Netflix. A few stories are posted by Kaltschnee weekly, with credit to the people who submit them. Though most of the stories relate directly to Netflix, some are about other renting services or things to do with DVDs.

Filter blogs are an interesting blend of journalism with every day life. I still have not decided how this will affect media journalism and the general public, for the better or worse. But it will be interesting to watch how this continues to evolve the way we view news and how we receive information.