It is very easy to become overwhelmed with internet sources for PR. With all the the tools; blogging, LinkedIn, RSS feeds, Twitter, Digg, podcasts, etc., you can easily have a PR overload, which you can not keep track of.
I have learned thus far that it is best to stick to one thing and do that one thing well. The best companies that are online use minimulistic styles. Southwest, Whole Foods, and others use one tool, a blog. Fox news, Brittish Airways, and Apple use Twitter. These companies are successful online because they have kept up with these tools and used them to their benefit without becomming overwhelmed.
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6 years ago
2 comments:
I agree that these corporations do well by just sticking with blogging, but how does that reach out to those that do not blog or even read blogs? Video postings on YouTube could be a just as effective route, especially since YouTube receives millions of hits per day to their site. CEOs and other corporation representatives could show more sincerity in apologies and more enthusiasm in promotions if the consumer can actually see this person. It gives a more personal touch too. I'm not disagreeing that blogging is bad, I just feel that they can achieve more if they use social media to their advantage.
I agree with you in taking one tool at a time and becoming a pro, but I think it is also necessary to keep an eye on emerging trends. If you keep blinders on to everything else, you may miss next greatest thing coming up in the wings.
I think the hardest thing to realize is that large companies, like the ones you have referenced, actually have entire PR departments. One person, individually, may not be responsible for ALL of the PR Social Media tools. Combine that with the fact that some of these tools are more visible than others. It is almost guaranteed that they are either trying their hand in others or are beginning to build a presence.
In the case of being a beginner at all (it's the reason we are taking the class right?), it's better to become a master of one and then build your repertoire of other tools slowly over time. If you don't, you'll just pigeon hole yourself as new technolgies and tools emerge.
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